Google Consent Mode 2.0 compliant cookies - everything you need to know

Google Consent Mode 2.0 is a revolutionary technology that is changing the way online stores manage cookies. Accordingly, the implementation of the system cookies compatible consent mode 2.0 has become crucial for e-commerce owners who want to stay compliant and at the same time maintain the effectiveness of marketing campaigns. In this article, we will explain what exactly Google Consent Mode 2.0 is, what its requirements are, and how you can easily implement it in your PrestaShop store.

What is Google Consent Mode 2.0?

Google Consent Mode 2.0 is an advanced feature that allows website owners to collect analytics even when users do not consent to all types of cookies. Put simply, the system works on the principle of "ping" - it sends signals to Google about the status of user consents, resulting in:

• Maintain compliance with GDPR and other privacy regulations.
• Continue to measure conversions and analytics on a limited but still valuable basis.
• Maintaining data quality in Google Analytics and Google Ads.
• Data modeling based on collected, anonymous information.

What are the requirements of Consent Mode 2.0?

To properly implement Consent Mode 2.0, an online store must meet several key requirements. First of all, the following should be taken care of:

1. implementation of appropriate consent signals
The system must send four key signals to Google, namely:

• ad_storage - consent to advertising cookies.
• analytics_storage - consent to analytics cookies.
• ad_user_data - Consent to send user data for advertising purposes.
• ad_personalization - consent to personalize ads.

2. the correct configuration of the cookie banner
Moreover, the banner must include:

• Clear and understandable selection options for different categories of cookies.
• A clear opportunity to give or withhold consent.
• Link to detailed privacy policy.
• An easily accessible option to change settings at any time.

3. integration with Google Analytics 4 i Google Ads
Finally, it is necessary to connect the consent system with Google's tools so that all signals are properly transmitted.

Implementation in PrestaShop - a ready-made solution

It must be admitted that implementing Consent Mode 2.0 on its own can be complicated and time-consuming. This is why We recommend using a ready-made module that will automatically take care of all technical aspects.

EU Cookies module for PrestaShop
The ideal solution is EU Cookies module compatible with Google Consent Mode 2.0, which offers, among other things:

• Full support for cookies compatible consent mode 2.0.
• Automatic configuration of all required signals.
• Responsive and fully customizable cookie banner.
• Seamless integration with Google Analytics 4 and Google Ads.
• Advanced user consent management.
• Regular updates in line with new requirements.

Benefits of implementing Consent Mode 2.0

Undoubtedly, proper implementation of Consent Mode 2.0 brings a number of important benefits to the online store:

Benefit	Description
Maintaining legal compliance	Ensures full compliance with GDPR and other data protection regulations.
Better data quality	Allows Google AI to model data, even in the absence of consent.
Continuation of measurements	Allows to maintain conversion measurements even without full consents.
Campaign optimization	It translates into better optimization of Google Ads campaigns with more complete data.

Most common implementation errors

Unfortunately, when implementing Consent Mode 2.0, store owners often make mistakes. Among the most common are:

• No implementation of all four required signals.
• Incorrect order of loading scripts, which interferes with the transfer of consents.
• Lack of thorough performance testing in various consent scenarios.
• Neglecting to update configuration after changes in Google requirements.

How to check the correctness of the implementation?

Of course, after implementing Consent Mode 2.0, it is crucial to check that everything is working properly. To do this:

1. Use the tool Google Tag Assistant, to verify the correct sending of signals.
2. Check the panel Google Analytics 4, whether the data is definitely being collected and modeled correctly.
3. Test manually different user consent scenarios (consent, refusal, partial consent).
4. Verify the performance and appearance of the banner on different devices (desktop, mobile).

The Future of Consent Mode

Google is constantly developing Consent Mode technology with new features and requirements, therefore Online store owners should be prepared for:

• Regular updates on technical and regulatory requirements.
• The emergence of new and additional signals of consent.
• Expanded data modeling capabilities.
• Increasingly better integration with other tools in the Google ecosystem.

Summary

Summary, Consent Mode 2.0 is not only a legal requirement, but more importantly an extremely helpful tool that helps balance user privacy with business needs. Thanks to Proper implementation, online stores can:

• Maintain full compliance with GDPR regulations.
• Continue effective advertising campaigns without interruption.
• Maintain high quality of analytical data.
• Effectively build trust with your customers.

If you are running a store on PrestaShop, again we recommend using ready-made EU Cookies module, which will ensure that your cookies compatible consent mode 2.0 will work flawlessly and without the need for a team of programmers.
Remember that in the world of e-commerce, regulatory compliance and concern for user privacy are absolute cornerstones for building long-term relationships with customers. Therefore Consent Mode 2.0 helps achieve this goal efficiently and in accordance with the latest industry standards.